Human societies and their cities are subject to constant change. Meanwhile, technological advances continually present us with new innovative responses to urban problems – solutions like car- and home-sharing systems and online shopping. Which of these can have a real social impact and are truly suitable for implementation, perhaps right now?

At PosadMaxwan we have a keen eye for innovations that promise answers to questions arising from the rapid growth and densification of cities, the energy transition, human health, climate adaptation, mobility and social justice. We connect technological and social developments with spatial issues. We do this in applied form through creating designs for our portfolio of assignments. And we do it through in-house research, paying special attention to the challenges currently facing our cities.

We use modern tools, like GIS (geographic information systems) and 3D techniques, in our work. They enable us to use anonymous bits and bytes in powerful ways to devise the most human solutions possible.

“We connect technological and social developments with spatial issues.”

GIS as a supertool

Data are the key to an integrated design approach. We’re developing a GIS (Geographic Information System) supertool to help provide fast insight into causes and consequences in design processes and strategy formation. We’d be happy to explain how it can help meet your needs.

Space for the energy transition

Long before it became an urgent topic, we realised the relationship between energy and space was not being sufficiently thought through in Dutch planning. PosadMaxwan did pioneering work in various directions to determine how this aspect could be brought to the fore. Having set up the subsidiary Generation.Energy, we are working with them to help facilitate the energy transition. 

To Generation.Energy

Social innovation

The “Social Retail Corporation” tackles crime such as money laundering on Rotterdam’s Beijerlandselaan in a positive way. Businesses that actively work to make the street more pleasant and attractive will benefit from lower rents; those who do the opposite will incur rent rises. PosadMaxwan and Gentlemen A.R.T. conceived and realised this innovative solution, which will help to boost Beijerlandselaan socially and spatially.

Smart mobility: an engine of change

In the decades to come, the mobility system will change substantially under the influence of new technology. There are more and more possibilities in the areas of smart vehicles, roads and resource-sharing platforms and the application of new fuels. And these are becoming accessible to an increasingly broad public. For cities and regions, the situation presents great opportunities for improving the mobility system, but it can also have major spatial consequences. Determining the spatial effects that will arise with the advent of smart mobility is an important area of research for PosadMaxwan. 

Anamorphose Revisited


Building a smart city begins with smart images. Anamorphosis is a way of creating an image so that viewers can see it undistorted only from one particular angle. In a study on the possibilities of 3D anamorphosis, PosadMaxwan designed a series of murals for the Westerschelde Tunnel. Unsuspecting drivers would briefly see the images in the correct proportions before they were distorted back into unrecognisability. See for yourself.


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